So you've set up your Facebook page for your business, and you have a good engaging website, maybe even some videos : client testimonials and "why" videos......you've built it....."they" should come......where are they???
You have 137 Facebook page "likes" and your articles / posts attract a handful of "likes" and certainly no "shares".
What's gone wrong.
You've fallen victim to McDonaldisation.
As pointed out by Macionnis and Plummer, 2012, much of social life is being or has been defined by the principles that guide the operation of fast food chains. Close intimate social groups have given way to fast, efficient but distant ones.
We live a great part of our lives via networks. And these newer networks have if you let it forgotten the oldest ideas of sociology that we move through life with a sense of belonging : our social groups are founded on associations with those that we identify with and interact with.
So if your posts on Facebook are one way....your product, your opinions, your sales pitch you are ignoring the basics of group dynamics ...that the group encompasses people with shared experiences, loyalties and interests.
Social groups think of themselves as special and as a collective "we".
What you are trying to do on Facebook is create a primary group. Sociologist Charles Horton Cooley, identified primary groups as small social groups whose members share personal and enduring relationships with sincere concern for each others welfare.
Members : belong together, have strong links, view each other as unique and irreplaceable.
By contrast a secondary group is large, impersonal, and has weaker emotional ties.
Your content to be engaged, of value, shared, liked needs to tap into the values of a primary social group.
If your intent is to attract a certain ideal client, then you need to understand what primary social groups and interactions your ideal client has. What are those values and experiences?
Only then can you have meaningful engagement with them.
Why else would a garden shears company Fiskars have a group of scrapbookers as a major contributor to R&D and a resultant 300% increase in sales. Because Fiskars listened and understood the social connections that their ideal clients had and tapped into that primary social group with value.
Your action plan......have you really though about your Facebook content, who it is aimed at and is it of value to them. Or rather have you just applied the same direct marketing techniques that didn't work by direct mail ....so why on earth would they work in a virtual community?
Thursday, 10 October 2013
Thursday, 26 September 2013
Motivation : Getting The Very Best Out Of Yourself
So our planned post about socials communities is on hold! Because we wanted to uncover the core of your motivation.
We had the chance to speak to an individual yesterday with a valid goal and a thought out process but a fear of letting go of the past and accepting the positive of their future.
No one, repeat no one can motivate you.
Oh you can be inspired no doubt and the inspiration from a person or event can be highly emotionally charged and resonate so powerfully that you can't help but move forward with your goals. But unless you have discovered within the motivation that is self generated and as such self perpetuating then that brick wall looms large and fast approaching.
The pre game address from a great orator and coach can get you running onto the field revved up and that adrenalin rush leads to action that can get results fast. What happens when things get tough? In that third quarter of the game? Do the words in that pre game address cause our second wind, those heroic efforts that change the course of the game? Or is it what is inside use that leads to winning or just missing out?
Think about where you are right now.....in your business, in your sales year, in your relationship, in your friendships, in your life. Now imagine it is your third quarter in the game you are playing but the final whistle sounds now....that's it....game over.....where have you finished?
In your business have you achieved what you wanted? Are you ahead / behind?
In your sales year ....what percentage of target have you finished on.....is it 90% or is it 110?
In your relationship.....what have you missed out on doing that you regret...should you have proposed, started a family, said "I love you"......or should you have exited the relationship here, here, here and there!!
In your life.....do you look back and smile...satisfied.....or is there so much more you wish you could have done?
Now how does this all feel?
So you finished on 90%. Could you have made 100%, 110%? What more could you have done, differently, the same with more consistency ....if you had just more time what would you do to feel....better?
How does 90% feel knowing 110% was there if you had just tried that little bit more? If the voice in your head was less concerned about fear and more concerned about sending you positive messages.
And what if you are on 110% how does that feel? And knowing how good that feels...how does it positively change things for you and your world....what are the consequences of hitting your goal....so what do you need to do to capture that feeling, bottle the very essence of it....what would you do to make sure, guarantee you are going to feel that way.....and extra sales call a day .....?
So what if you should have spent more time with your family...one more hug, one more "I love you" that you should have said....or maybe your priorities are spot on and you know they know just how much you love them as you never left that to chance.
Understanding how you feel on reaching that future goal, what it would mean, what would change in your world ....is the first step in visualising and outcome to provide positive motivation to keep you on track ...you need to imagine how it feels emotionally and physiologically.....only then can you synthesise your body and mind to delivering that goal for you. The movie of your life becomes inherently positive ...it's the slide set you want shown at your funeral the movie you want to see over and over again. It's the Disney feel good, rising above the odds story.....not the B grade unlikeable character that no one warms to or respects...."I hated that guy in that film"....is that who you want to be?
But here's the rub. There is no finish line. When the final whistle blows, there is another game starting. There is always something else to work towards. Once you accept that then you are ready to accept that if you live your life like the final whistle is about to blow and as such make every second count then you can live without regret, able to smile at your efforts, reflect warmly and without questioning what if.
Finally this quote from poet Kim Rosen may resonate for you ...."when you welcome what you've been running from, your life is no longer shaped by trying to avoid it"......visualising the ideal you and working towards it is a great first step.
We had the chance to speak to an individual yesterday with a valid goal and a thought out process but a fear of letting go of the past and accepting the positive of their future.
No one, repeat no one can motivate you.
Oh you can be inspired no doubt and the inspiration from a person or event can be highly emotionally charged and resonate so powerfully that you can't help but move forward with your goals. But unless you have discovered within the motivation that is self generated and as such self perpetuating then that brick wall looms large and fast approaching.
The pre game address from a great orator and coach can get you running onto the field revved up and that adrenalin rush leads to action that can get results fast. What happens when things get tough? In that third quarter of the game? Do the words in that pre game address cause our second wind, those heroic efforts that change the course of the game? Or is it what is inside use that leads to winning or just missing out?
Think about where you are right now.....in your business, in your sales year, in your relationship, in your friendships, in your life. Now imagine it is your third quarter in the game you are playing but the final whistle sounds now....that's it....game over.....where have you finished?
In your business have you achieved what you wanted? Are you ahead / behind?
In your sales year ....what percentage of target have you finished on.....is it 90% or is it 110?
In your relationship.....what have you missed out on doing that you regret...should you have proposed, started a family, said "I love you"......or should you have exited the relationship here, here, here and there!!
In your life.....do you look back and smile...satisfied.....or is there so much more you wish you could have done?
Now how does this all feel?
So you finished on 90%. Could you have made 100%, 110%? What more could you have done, differently, the same with more consistency ....if you had just more time what would you do to feel....better?
How does 90% feel knowing 110% was there if you had just tried that little bit more? If the voice in your head was less concerned about fear and more concerned about sending you positive messages.
And what if you are on 110% how does that feel? And knowing how good that feels...how does it positively change things for you and your world....what are the consequences of hitting your goal....so what do you need to do to capture that feeling, bottle the very essence of it....what would you do to make sure, guarantee you are going to feel that way.....and extra sales call a day .....?
So what if you should have spent more time with your family...one more hug, one more "I love you" that you should have said....or maybe your priorities are spot on and you know they know just how much you love them as you never left that to chance.
Understanding how you feel on reaching that future goal, what it would mean, what would change in your world ....is the first step in visualising and outcome to provide positive motivation to keep you on track ...you need to imagine how it feels emotionally and physiologically.....only then can you synthesise your body and mind to delivering that goal for you. The movie of your life becomes inherently positive ...it's the slide set you want shown at your funeral the movie you want to see over and over again. It's the Disney feel good, rising above the odds story.....not the B grade unlikeable character that no one warms to or respects...."I hated that guy in that film"....is that who you want to be?
But here's the rub. There is no finish line. When the final whistle blows, there is another game starting. There is always something else to work towards. Once you accept that then you are ready to accept that if you live your life like the final whistle is about to blow and as such make every second count then you can live without regret, able to smile at your efforts, reflect warmly and without questioning what if.
Finally this quote from poet Kim Rosen may resonate for you ...."when you welcome what you've been running from, your life is no longer shaped by trying to avoid it"......visualising the ideal you and working towards it is a great first step.
Friday, 20 September 2013
The power of communities : Facebook content that's meaningful
PCE had the privilege and responsibility this week to be the MC for The Warwick Cancer Foundation http://thewarwickfoundation.org.au/ Australian Rules Football finals series lunch to raise awareness of the great and much needed work that this foundation does.
Decidedly nervous as being self aware (PCE are most comfortable presenting on client engagement psychology) as an MC PCE realises they are not funny (proven on previous MC attempts!).
But that did not matter. What really mattered was the expression of a community, the inclusion of people, cancer patients aged 18 to 40 who don't have a formal support network and the telling of their stories to spread the word and create something bigger than ourselves and something positive out of the trauma of a cancer diagnosis.
One of the key messages of the day was : tell the story. That is share it, spread it : the power of social interaction that defines our identity and creates new social structures that challenge the staus quo and changes, positively changes the society in which we interact.
Without the social interaction foundations such as the Warwick Foundation can not do the work to change the lives of people for the better.
So often when PCE is asked about social marketing and in particular Facebook campaigns, the starting point is wrong. The message that is trying to be portrayed is a sales message that defines content as something that is a saleable commodity, a service ...what the company wants to sell rather than what clients need or value.
In financial services that leads to articles on the latest superannuation or investment legislation or ideas with the call to action being "for more information make an appointment with us".
It is no wonder these pages and posts have few "likes" let alone responses to action.
Posts like these miss the essence of what it is to be human. They fall short of what individuals are looking for in a postmodernist society.
Being an individual means we interact and associate with that that makes us human. We are drawn and driven to bond with things and people that inspire, motivate and connect us to something greater than ourselves.
Facebook content then for any business should be that which is an expression of who we are and what our values are. It means exposing your vulnerabilities and your humanness.
The Warwick Foundation is a reminder of what it means to be human. In the rawness of a cancer diagnosis it is our humanity that defines us. Nothing else matters. And our humanity at that moment is stripped back from any social structures or protocols and comes back to simple and complex basics : emotion, support, bonding, love.
So for those looking for Facebook content with meaning then checking out https://www.facebook.com/thewarwickfoundation is a good start to remind us of what it means to be human and what is important.
Connecting with and sharing this community might just be your first step in helping create something much larger than we as indviduals could do alone.
Decidedly nervous as being self aware (PCE are most comfortable presenting on client engagement psychology) as an MC PCE realises they are not funny (proven on previous MC attempts!).
But that did not matter. What really mattered was the expression of a community, the inclusion of people, cancer patients aged 18 to 40 who don't have a formal support network and the telling of their stories to spread the word and create something bigger than ourselves and something positive out of the trauma of a cancer diagnosis.
One of the key messages of the day was : tell the story. That is share it, spread it : the power of social interaction that defines our identity and creates new social structures that challenge the staus quo and changes, positively changes the society in which we interact.
Without the social interaction foundations such as the Warwick Foundation can not do the work to change the lives of people for the better.
So often when PCE is asked about social marketing and in particular Facebook campaigns, the starting point is wrong. The message that is trying to be portrayed is a sales message that defines content as something that is a saleable commodity, a service ...what the company wants to sell rather than what clients need or value.
In financial services that leads to articles on the latest superannuation or investment legislation or ideas with the call to action being "for more information make an appointment with us".
It is no wonder these pages and posts have few "likes" let alone responses to action.
Posts like these miss the essence of what it is to be human. They fall short of what individuals are looking for in a postmodernist society.
Being an individual means we interact and associate with that that makes us human. We are drawn and driven to bond with things and people that inspire, motivate and connect us to something greater than ourselves.
Facebook content then for any business should be that which is an expression of who we are and what our values are. It means exposing your vulnerabilities and your humanness.
The Warwick Foundation is a reminder of what it means to be human. In the rawness of a cancer diagnosis it is our humanity that defines us. Nothing else matters. And our humanity at that moment is stripped back from any social structures or protocols and comes back to simple and complex basics : emotion, support, bonding, love.
So for those looking for Facebook content with meaning then checking out https://www.facebook.com/thewarwickfoundation is a good start to remind us of what it means to be human and what is important.
Connecting with and sharing this community might just be your first step in helping create something much larger than we as indviduals could do alone.
Tuesday, 17 September 2013
Lessons from LA : Socially connected businesses
WOW! What an amazing time PCE had in LA last week. Aside from the glitz, glamour and fun, one thing that could not escape our attention was how socially connected businesses were with their communities.
Now we are not talking about transnational corporations, we are talking about local small/medium enterprises that have created communities of fans that engage with the enterprise through social networks and in so doing share their experiences, provide feedback, provide virtually free advertising and constant sources of referrals.
All the business needs to do to perpetuate the success of the community is to engage in kind and respond with value.
But what are the ingredients that allow this to happen.
This is the beauty of the simplicity of the process.
These businesses :
1) Make it easy to connect with them.
2) Provide a service and customer experience that is compellingly shareable.
3) Respond to the interactions.
Whilst in LA PCE posed the question via twitter that asked financial services business to imagine that they provided an experience that was so good clients would "check in" while visiting their financial services professional. Take this a step further and imagine a service so good that the client would Instagram, Facebook, Tweet the experience "live" as it unfolded.
Crazy? No......rather a reality that leading businesses are creating.
1) Make it easy to connect
- provide and advertise that you have free wi-fi in your office especially in your waiting area
- in that space have QR codes or connection boards that invite your clients to connect via Twitter, Facebook, Yelp etc
- invite on that connection board clients to check in
- make sure you have active pages on these sites with great content
2) Provide a service and customer experience that is shareable
- name cards reserving a spot in the car park "welcome"
- great coffee
- kids play area
- magazines and articles in reception tailored to your clients specific interests (change them for each client coming in that day)
- take a leaf out of car sales : the photo and flowers of the proud new owners of an implemented statement of advice
Clients will share via social networks these experiences because you have made them feel special!!
3) Respond to the interaction
- "like" their check in
- respond with comments
- post their picture
Over all get social and nurture your client community.
From cafes, to doggy day care, from juice bars to blow wave bars, fitness centres and yes financial planners people in LA get social and share what is shareable.
It all starts with a compelling customer experience.
Now we are not talking about transnational corporations, we are talking about local small/medium enterprises that have created communities of fans that engage with the enterprise through social networks and in so doing share their experiences, provide feedback, provide virtually free advertising and constant sources of referrals.
All the business needs to do to perpetuate the success of the community is to engage in kind and respond with value.
But what are the ingredients that allow this to happen.
This is the beauty of the simplicity of the process.
These businesses :
1) Make it easy to connect with them.
2) Provide a service and customer experience that is compellingly shareable.
3) Respond to the interactions.
Whilst in LA PCE posed the question via twitter that asked financial services business to imagine that they provided an experience that was so good clients would "check in" while visiting their financial services professional. Take this a step further and imagine a service so good that the client would Instagram, Facebook, Tweet the experience "live" as it unfolded.
Crazy? No......rather a reality that leading businesses are creating.
1) Make it easy to connect
- provide and advertise that you have free wi-fi in your office especially in your waiting area
- in that space have QR codes or connection boards that invite your clients to connect via Twitter, Facebook, Yelp etc
- invite on that connection board clients to check in
- make sure you have active pages on these sites with great content
2) Provide a service and customer experience that is shareable
- name cards reserving a spot in the car park "welcome"
- great coffee
- kids play area
- magazines and articles in reception tailored to your clients specific interests (change them for each client coming in that day)
- take a leaf out of car sales : the photo and flowers of the proud new owners of an implemented statement of advice
Clients will share via social networks these experiences because you have made them feel special!!
3) Respond to the interaction
- "like" their check in
- respond with comments
- post their picture
Over all get social and nurture your client community.
From cafes, to doggy day care, from juice bars to blow wave bars, fitness centres and yes financial planners people in LA get social and share what is shareable.
It all starts with a compelling customer experience.
Friday, 30 August 2013
"The Trusted Advisor". Process? Mindset?
With so much talk, data, conversation and method, post FOFA on becoming a "trusted advisor" PCE wanted to in this post unpack one of the components of being a "trusted advisor".
Now to start...some perspective. The concept of the "trusted advisor" has been around for a long time. From Bacarach to Beddoes...from books published in 2000 by Robert M. Galford, 2005 by Charles H. Green, and 1997 by David H. Maister. In fact so widely discussed has this concept been that anyone fooled into believing that this is a new concept is incredibly naive.
But recent study has packaged up this concept into something more accessible. For a start one does not necessarily have to pay thousands for the process or take significant time out of the business to learn the process. But in saying that there are vast advantages in doing that. The concept has become accessible indeed but correspondingly more difficult to enact.
Without the process implementation just simply does not occur.
Further the key ingredient in becoming a "trusted advisor" is emotional intelligence.
Simple huh?
What is required at this point to help an adviser become a "trusted advisor" is the development of their EI.
What must occur is 4 fourfold:
1) Ones way of thinking needs to be refined so that a consciousness develops that challenges familiar notions of ourselves and others, challenging the truth of assumptions.
2) That then in turn allows us to assess the opportunities and the constraints that characterise our lives and the lives of others. It makes us look for a better way. And reveals what we and others can accomplish to reach our goals more effectively.
3) Doing this enables us as the "trusted advisor" to shape not only our lives and that of our clients but that of society. This is about being aware enough to give back.
4) And finally once self aware, we can easily recognise human differences and we can lead the way in confronting the challenges of living in a very diverse and changing world.
Critically thinking about ours and others strengths and weaknesses and being able to articulate that effectively to ourselves and others is the core of EI.
A process that you can implement is then in fact a great idea.
So when next the concept of a "trusted advisor" is rasied, look for the process.
Or keep reading PCE!
Now to start...some perspective. The concept of the "trusted advisor" has been around for a long time. From Bacarach to Beddoes...from books published in 2000 by Robert M. Galford, 2005 by Charles H. Green, and 1997 by David H. Maister. In fact so widely discussed has this concept been that anyone fooled into believing that this is a new concept is incredibly naive.
But recent study has packaged up this concept into something more accessible. For a start one does not necessarily have to pay thousands for the process or take significant time out of the business to learn the process. But in saying that there are vast advantages in doing that. The concept has become accessible indeed but correspondingly more difficult to enact.
Without the process implementation just simply does not occur.
Further the key ingredient in becoming a "trusted advisor" is emotional intelligence.
Simple huh?
What is required at this point to help an adviser become a "trusted advisor" is the development of their EI.
What must occur is 4 fourfold:
1) Ones way of thinking needs to be refined so that a consciousness develops that challenges familiar notions of ourselves and others, challenging the truth of assumptions.
2) That then in turn allows us to assess the opportunities and the constraints that characterise our lives and the lives of others. It makes us look for a better way. And reveals what we and others can accomplish to reach our goals more effectively.
3) Doing this enables us as the "trusted advisor" to shape not only our lives and that of our clients but that of society. This is about being aware enough to give back.
4) And finally once self aware, we can easily recognise human differences and we can lead the way in confronting the challenges of living in a very diverse and changing world.
Critically thinking about ours and others strengths and weaknesses and being able to articulate that effectively to ourselves and others is the core of EI.
A process that you can implement is then in fact a great idea.
So when next the concept of a "trusted advisor" is rasied, look for the process.
Or keep reading PCE!
Friday, 23 August 2013
Presenting insurance solutions to cost conscious clients ......
Now don't try this unless you have actually fully explained the ramifications of structuring insurance cover this way and have a very deep understanding of your clients total financial situation. Once you have done this however then the ability to structure insurance cover through superannuation provides in the current climate an opportunity for people to get the insurance cover they need without the deep concern about cashflow and the ability to make ends meet.
Whilst families and small businesses are doing it tough in an environment of rising cost of living pressure what PCE has been observing is : clients reducing levels of cover, clients ceasing covers and less referrals coming into financial planning / insurance offices and a lower strike rate that advisers are having when positioning total insurance solutions.
This has led to a boom in the direct insurance market which is a concern as it has devalued the advice the all important advice that is needed to properly structure and forward underwrite insurance policies rather than be left with the uncertainty of cover breadth when they are assessed at claim time.
So one of the advisers PCE works with has a presentation piece which we thought was quite effective especially in the cost conscious space of family advice.
No we can argue later about the fact that most households spend a greater percentage of gross income on alcohol, tobacco, foxtel than they do on personal insurances and having a discussion about their priorities is paramount .....but for now try this.
So you have worked out your recommendation: and say for example it is
Life cover $2 million
TPD cover $2 million
Income Protection $7500 per month
Trauma $500,000
Now for a 45 year old, male white collar the premiums look something like this :
Life cover $2 million $120 per month
TPD cover $2 million $110 per month
Income Protection $7500 per month $200 per month
Trauma $500,000 $190 per month
And the client sees that this insurance package is costing $640 per month.
Expecting resistance? They could get a new car for this.
So this is how the adviser PCE knows pitches it:
Life cover $2 million - premium paid via super
TPD cover $2 million - premium paid via super
Income Protection $7500 per month - premium paid via super
Trauma $500,000 $190 per month - premium via your bank account = less that $50 per week, less than $10 per day.
Ok.....so psychologically all the client has to come up with is about $8 a day, two cups of coffee.
Now should you have income protection via super? Should you have all the cover via super? It depends and of course you'd be discussing that with the client and your 40 page Statement of Advice (have you seen the post FOFA SOAs....that's a topic of a forth coming blog entry!!)........but if its the difference between providing for a family or having them without adequate insurance....well that's a question you can answer for yourselves.
Whilst families and small businesses are doing it tough in an environment of rising cost of living pressure what PCE has been observing is : clients reducing levels of cover, clients ceasing covers and less referrals coming into financial planning / insurance offices and a lower strike rate that advisers are having when positioning total insurance solutions.
This has led to a boom in the direct insurance market which is a concern as it has devalued the advice the all important advice that is needed to properly structure and forward underwrite insurance policies rather than be left with the uncertainty of cover breadth when they are assessed at claim time.
So one of the advisers PCE works with has a presentation piece which we thought was quite effective especially in the cost conscious space of family advice.
No we can argue later about the fact that most households spend a greater percentage of gross income on alcohol, tobacco, foxtel than they do on personal insurances and having a discussion about their priorities is paramount .....but for now try this.
So you have worked out your recommendation: and say for example it is
Life cover $2 million
TPD cover $2 million
Income Protection $7500 per month
Trauma $500,000
Now for a 45 year old, male white collar the premiums look something like this :
Life cover $2 million $120 per month
TPD cover $2 million $110 per month
Income Protection $7500 per month $200 per month
Trauma $500,000 $190 per month
And the client sees that this insurance package is costing $640 per month.
Expecting resistance? They could get a new car for this.
So this is how the adviser PCE knows pitches it:
Life cover $2 million - premium paid via super
TPD cover $2 million - premium paid via super
Income Protection $7500 per month - premium paid via super
Trauma $500,000 $190 per month - premium via your bank account = less that $50 per week, less than $10 per day.
Ok.....so psychologically all the client has to come up with is about $8 a day, two cups of coffee.
Now should you have income protection via super? Should you have all the cover via super? It depends and of course you'd be discussing that with the client and your 40 page Statement of Advice (have you seen the post FOFA SOAs....that's a topic of a forth coming blog entry!!)........but if its the difference between providing for a family or having them without adequate insurance....well that's a question you can answer for yourselves.
Who owns an idea?
Now, we are not going to get all legal eagle on you here. But when it comes to best practice in terms of how to engage clients for example - the sole purpose of this blog - who can lay claim to any of the ideas that come to the fore?
We at PCE have heard all sorts of claims as ideas on client engagement are rolled out. "That's our work" "Our presentation" "Our process".
One of the classics has been around "Intergenerational Advice". There are several presentations out in the market place, tools and processes that have been "developed" in the last few years.
In all seriousness anyone laying claim to coming up with this : that it is their idea - is in PCEs opinion - kidding themselves.
25 years ago PCE learnt about Intergenerational Advice. 40 years ago the original lifies created IG advice.
What anyone does with IG advice now is simply to re-tell and package up the techniques.
The hottest ticket around at the moment is ....emotional intelligence.
Now if you are going to believe this is a new concept in the advice space once again you are kidding yourself.
None of it is new and no-one, no-one owns these concepts.
What is current is how these stories are being told and to whom and how well they are being told and what is the motive.
PCE has over 100 posts all free and all come with an offer of discussing them with you no strings attached.
Yes PCE are packaging up a process and yes it will be in a form you can purchase and then use in your business.
The intent is better outcomes for you, your family and your clients. But make no mistake we are using our experience, our education and our observations to tell and package stories up for you to use.
And these stories are the stories of some of the greats of our industry and most importantly most of the stories are our clients stories and in the end that's what it is all about: the client.
We at PCE have heard all sorts of claims as ideas on client engagement are rolled out. "That's our work" "Our presentation" "Our process".
One of the classics has been around "Intergenerational Advice". There are several presentations out in the market place, tools and processes that have been "developed" in the last few years.
In all seriousness anyone laying claim to coming up with this : that it is their idea - is in PCEs opinion - kidding themselves.
25 years ago PCE learnt about Intergenerational Advice. 40 years ago the original lifies created IG advice.
What anyone does with IG advice now is simply to re-tell and package up the techniques.
The hottest ticket around at the moment is ....emotional intelligence.
Now if you are going to believe this is a new concept in the advice space once again you are kidding yourself.
None of it is new and no-one, no-one owns these concepts.
What is current is how these stories are being told and to whom and how well they are being told and what is the motive.
PCE has over 100 posts all free and all come with an offer of discussing them with you no strings attached.
Yes PCE are packaging up a process and yes it will be in a form you can purchase and then use in your business.
The intent is better outcomes for you, your family and your clients. But make no mistake we are using our experience, our education and our observations to tell and package stories up for you to use.
And these stories are the stories of some of the greats of our industry and most importantly most of the stories are our clients stories and in the end that's what it is all about: the client.
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