So here's a quick guide if: you are thinking of a social media strategy for professional service clients and have a website as a main plank for showcasing your business.
1) Just because social media exists does not mean it is appropriate for your communication strategy
2) First determine what is your message, to whom you will convey it
3) Next determine where your clients are getting information from : where are they congregating and interacting : if it is Facebook : Facebook might need to be part of your strategy : if not : then don't waste time
4) Twitter : great for broadcasting, sourcing information : but who is your audience and where do you get your news from : if audience is niche/specific : then twitter may not be appropriate
5) Blogs : allow you to update clients with value and position you as a subject matter expert : it is regular communication without being intrusive
6) Website : where you want to direct clients to : so they connect : great for referrals to be able to interact
7) Analyse your client base and determine the appropriate mix of communication strategies for you
8) Consider your website and update with staff profiles/videos, contact capturing section, blog page, and as for client communications : client personalised emails, client personalised video messages
9) Write your blog regularly: once a week: at least one a fortnight
10) Update LinkedIn and post your blog : the people connected to you will then be directed to your website
11) Hide your connections
12) Stalk your clients : see if they are on LinkedIn : see if they are active : connect with them : see who they are connected to : potential new clients?
13) Post videos on LinkedIn and on your website
14) Continue your personalised emails
15) Your "news" items are also things to post on LinkedIn and on your Blog
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