We can't believe it's been a month since our last post. We bad!
But during this busy time of reflection we had the fortunate pleasure of revisiting Gossieaux and Moran and some of the key principles when businesses are getting social : in other words using social media to engage with clients.
Social Media is about basic human behaviours, hard wired in fact, but now at an unimagined scale.
The purpose of any business is to create a customer ( we can talk profit later ) and that means that your basic functions critical to success is your message and how you deliver it. How creative are you prepared to be?
No one, repeat no one has formed an online community and got social over just a product or service. What businesses who are getting social successfully have done is to engage with what is valuable to their prospective and existing clients.
There is a process around this and later today we will step it out.
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