The Golden Goose of Client Engagement : endless source of riches

So, we assume we have your attention or at least tapped into something that you assume you want?

The holy grail of customer engagement, that provides endless streams of customers, happy customers, into your business, talking positively about your business, referring people to your business and even defending your business against the rare detractor.

No need to campaign, to advertise, to form referral relationships : because customers come to you. They seek you out.

Nirvana?

Careful what you wish for.

To do this you need to be prepared.....not for the endless stream of customers ....but you need to prepare yourself and your staff to be willing to do what it takes to truly engage customers.

Yes you say?

Ok, then here is the golden goose as our gift to you.

Trust.

Yes, as simple as that. Customers will beat a path to your door, do business with you and send the people in their networks to you if they trust you.

Simple. The way to deliver this comes and only comes if you are prepared to do the following:

1) Define what you do from not your perspective but from your potential customers perspective.

2) Ensure that all your staff understand and can articulate in a common language that definition.

3) Ensure you and all your staff can explain how you deliver what it is that you do. What is your process?

4) Expose your vision. Get this message out there via social networks and a web presence that has at its core the primary purpose of adding value to your target clients. This does not mean selling something (unless your target market is price driven and transactional).

5) Expose yourself. Who are you? Who are you really? Who are your staff? What are your broader values?

6) Engage you customers with methods that tap into and uncover their values, motivations hopes and dreams.

7) Collaborate with your customers. Engage them at every opportunity. Crowd source.

8) Establish and run networking and value add events that deliver on engaging customers with topics aligned to their values.

9) Reassure customers along their service journey with you.

10) Communicate constantly with your customers when you don't have anything to sell.

11) Make their day : practice random acts of thoughtfulness.

If you are prepared to do this and build and/or utilise the expertise and templates that can deliver and coach you to deliver on every one of these points then you will achieve in your customers mind the feeling that Scott McKain describes as "they just know me". That our friends is ....trust. And you will then have the golden goose delivering streams of happy and referring customers.