Wednesday 23 January 2013

WOW factor client seminars - cutting through decision conflict

So we're going to digress a little from the next step in our journey : which was planned to be centre of influence / referral source education sessions.

Why?

Well something else took our fancy today during a discussion about connecting with clients. Seems there are some pretty good sales engagement courses out there that delve into and explore client motivations and values.

That is PCEs passion. Understanding how a client makes a decision and what their motivators are - are indeed critical components in understanding how a client makes decisions and how you can positively influence them to make a decision that maximises the possibility of them reaching their goals.

But how about we aim higher?

How about thinking less about client manipulation and more about client manifestation in that you become the coach that mentors a client to make real and meaningful change in all areas of their life?

So few clients let alone professional advisers understand and I mean truly understand how to manifest peak performance. What if you had the secrets to the step by step process of how a client could plan, audit, action, review and adjust all the components of real and meaningful change?

It's possible.

And it works most brilliantly in tailored client and prospect events.

So just as we have discussed previously referral source "mixers" then a client mixer of your existing ideal clients and their ideal client friends works equally well if not better.

Content?

You need to present on peak performance on making real change and just what that requires and on self reflection, self assessment and on setting a standard for your clients to aspire to making a real positive impact on other people during their day.

You need to present on just what characteristics such leadership requires and how you can model that behaviour. You need to present on how daily stressors and how people react to those stressors takes them into substandard performance. Substandard performance at work, in relationships, in their finances.

You need to present on how your clients can defend and protect themselves against those stressors and how they can reignite positive energy.

And if you think well PCE that's a bit left of centre....think again. The daily stressors that stop peak performance, the habitual negative stories people tell themselves, the lack of time to think, reflect, express gratitude to self assess and to grow are at the core of why people have trouble making real meaningful change in their lives and causes decision conflict.

And no sales training course is going to change your ability to cut through that.

For our Australian friends : for more information on client engagement seminars that WOW and delivery of same: contact PCE.

Till next time.

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