Create sales success this year by tapping into your clients "drive to bond"
- create "clubs" within your client base. People with like interests, occupations. Facilitate networks within these groups and they will attract other like people who are presently not clients and they will become your clients as the network that you are facilitating builds.
- give back to the community and involve your client base - do community focussed activities with your clients. Volunteer with your clients and enlist them to enact the values of community and social awareness.
- make your clients aware of the social activities and events that are in their special interests - this can be done using technology - social media and the like with less than two hours a week effort
- tailor your newsletter to highlight all the above
- send your clients gifts that are of value to them in context to the social groups / special interests they have
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