Thursday, 8 December 2011

Retaining and Attracting Staff

This post was to be about social proof and the engagement of clients BUT a different train of thought came to me today.

A NZ research survey identified that the three main reasons individuals looked elsewhere for work were: a lack of work life balance ; a poor working relationship with seniors and feeling undervalued.

Positive engagement of staff is a critical factor in retaining them and increasing productivity.

The old school command and control structures do not work in todays workplace as GenXrs are less motivated by job security. Sadly the mentors of todays middle management may not have adapted to shift in workplace diversity - the embracing of which - combined with knowledge of organisational behaviour - have tripled financial success over organisations that have not adapted.

The values business wishes to attract are individual values and hence the growth of the organisation, the building of it's culture and its' knowledge base comes from attracting and retaining talent.

How a business engages its' staff, develops them and allows them the flexibility for self directed development is critical. It's a lesson many businesses need to learn.

Small businesses such as those in financial services fight the battle for talent harder than most. Developing a way to play, a capacity to deliver and systems and processes for engaging staff and clients - and documenting it is what successful businesses have done to not only engage staff but to allow them the stewardship and flexibility to WOW clients. Allowing the creative to be creative in your client engagement success is critical. Set the guidelines and then let your staff shine.

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