In the new year after a short break, we'll look at how the four drive theory can be applied to the provision of financial services by practitioners.
The theory essentially describes how people are motivated by what it is that feels good. The theory puports to encompass all the drives that we have as humans. These drives are innate, hard wired and independant.
Happy new year and we look forward to explaining how to use the four drive theory in a financial planning/financial services practice.
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