Believing in Unicorns - the power of purity of intent

The mythical unicorn. According to http://www.unicornleanmanufacturingchangemanagementservices.com/about-unicorns.htm

- unicorns are fierce yet good, a symbol of strength endurance and agility, perserverance, wisdom and playfulness, purity, love hope and majesty.

Further to find the unicorn again it is suggested we must unlearn old lessons, seek new paths, stop and listen to guidance and look deep within ourselves for the right answers.

For those in financial services, it is our role to guide our clients then to finding the unicorn meaning in their lives - to have our clients look at their journey, guide them along new paths to a desired destination and teach them to develop a vision that needs to come from deep within so that it satisfies their often unspoken needs.

Doing that ensures the connection between what a client really wants and what the design of the clients strategy to achieve needs to be. It provides our clients with the knowledge that empowers them to understand and recognise the effectiveness of the path that they choose.

Your advice in this process is then invaluable. Those advisers who connect with clients in this way are described by their clients in a way that transcends the advice piece itself. Clients of these advisers have the feeling that their advisers simply "get me" they understand them and their deep needs and motivations. These clients and the relationships they have with their advisers are ones of friendship, coach, guide, confidante.

This can't be delivered unless the adviser themselves embodies the unicorn spirit.

We talk now of "best interest" and what that means. More paperwork? A statement of intent? A promise? Best interest is a way of being.

Unicorn advisers are leaders who are fierce yet good, symbols of strength endurance and agility, perserverance, wisdom and playfulness, purity, love, hope and majesty.

These remarkable individuals have unlearnt old lessons, sought new paths, stopped and listened to guidance and have looked deep within themselves for the right answers.

They embody what it means to lead. They change people's lives for the better. And they reach far beyond their businesses into the wider community as they inspire and allow people to dream again.