What is "THAT"? Building a business with positive engagement.

I can’t say “THAT” to my clients!

Well actually, you need to and you should. Why? Because the businesses that are saying “THAT” to their clients are successfully creating communities of advocates that have become in most instances an outsourced marketing and public relations success story.

What “THAT” is, is paradoxically simple and complicated.

“THAT” is the engagement of clients in a positive way. It is engagement in a manner that evokes positive emotional responses from not only clients but within the business itself. It is flexible and timely and yet carefully considered and does not deviate from the core of the business and what the business understands is its way to face the market and deliver on its promises.

At the end of the day “THAT” is a philosophy, a way of doing things that answers the core and often unconscious needs of human beings. Meeting those needs and in fact applying replicable business processes to meet those needs not only makes sense commercially but also maximises the possibility that you and your staff will enjoy what it is that they do. You will find new ways to articulate your uniqueness and stand out in an ever increasingly commoditised market place.

How do clients react? Why is it difficult to enact? What are the results?

Stay tuned.